We see a price
and say, “Wow! It’s only five-hundred dollars. What a deal!”
and then we buy it and tell all our friends that it was only $500.00. We rationalize our purchase several ways but this one always works.
I think it is because that we have just all accepted this. We understand how business works and we go along with it.
But, to tell you the truth, I am sick and tired of this method of pricing items. I want honesty in my billing. I don’t want to be tricked into buying something because I think it is a deal. I want to know straight up what I am paying for an item. I want to stop being lied to.
So advertisers, can you please just list the item as $600.00 from now on and not $599.99? You’re not fooling anyone with that penny. Or maybe you are.
I just wonder why we keep falling for this trickery. We convince ourselves that we have saved one-hundred dollars when we haven’t. $100 is a lot of money. Money that I don’t have to throw around.
This is even worse in car sales when we spend thousands of dollars.