Why Do We Fall for 99 Cent Pricing?


When 99 cent pricing was new, it was easy for us to fall for it.

We see a price

$599.99

and say, “Wow! It’s only five-hundred dollars. What a deal!”

and then we buy it and tell all our friends that it was only $500.00. We rationalize our purchase several ways but this one always works.

Why?

I think it is because that we have just all accepted this. We understand how business works and we go along with it.

But, to tell you the truth, I am sick and tired of this method of pricing items. I want honesty in my billing. I don’t want to be tricked into buying something because I think it is a deal. I want to know straight up what I am paying for an item. I want to stop being lied to.

So advertisers, can you please just list the item as $600.00 from now on and not $599.99? You’re not fooling anyone with that penny. Or maybe you are.

I just wonder why we keep falling for this trickery. We convince ourselves that we have saved one-hundred dollars when we haven’t. $100 is a lot of money. Money that I don’t have to throw around.

This is even worse in car sales when we spend thousands of dollars.

All I’m saying is, isn’t it time we had honest pricing? Let’s drop the -99 rule, save a penny and keep prices more honest. I’d appreciate it.