Blogging is a lot like physical exercise. In fact, blogging is exercise. Let me explain.
When you exercise, you build muscle and endurance. You can’t just exercise once and forget it.
Once you start exercising, you need to show a commitment to it. Some days you will even need to force yourself to get in a workout. It’s okay to take a day or two off here and there but any more than that and you can start to get in trouble.
Blogging is very similar. It is important to generate new content often. It shows that you care about your audience, much in the same way that a regular workout shows you care about your body and your health. If you only post whenever you feel like it and there is no pattern to when you post, readers won’t feel that you are reliable and may stop coming to visit. Your blogging muscle will also start to fade away.
If you start blogging, you need to keep it up. You should publish posts at least three times a week with an aim to post four or five times. I know that I look forward to reading my favourite blogs every day. Reading blogs has replaced the newspaper for my morning reading routine. By keeping up a regular writing schedule, you show me and all your readers that you care about us.
Another benefit to writing three posts a week is that it forces you to generate new content. As such, you are exercising your writing muscle. The only way to become a better writer is to write, lots.
There are days where I don’t feel like going for a run. Sometimes I decide to take the day off. However, I try hard not take more than two days off in a row. Some days, I need to force myself to go out for a run. The surprising thing is that once I get out there, I enjoy myself and it just seems to energize me for the rest of the day. Writing is just like that.
Don’t wait for inspiration. Some days you will be inspired, and some days you won’t want to pick up the pen or turn on the computer. However, if you sit down and start writing, just like forcing yourself to go for a workout, I think you will be pleasantly surprised at what you can accomplish.
Exercising your body and your mind are both incredibly important things for all of us to do. Make sure you give your brain and your body a workout today. You will feel great that you’ve accomplished something and you will start to see the benefits immediately.