It’s been a long time since I posted a Teaching Tip Tuesday article. I have been meaning to get back into the swing of things again. I’m sorry for the absence.

I am teaching a new course this term and am very exicted about it. The class is TGJ3M – Communications Technology. It covers web design, animation, photography, sound and film production and editing, and more.

I started off the year with a unit on logo design. This is the first lesson of the unit.

I will post the unit plan and individual lessons over the next several weeks. So stay tuned!

Here is a brief summary of the lesson.

Powerpoint Presentation – Go through the 5 different types of logos (Phonetic, Abstract, Phonetic Abstract, Symbolic, and Pictogram) illustrated on the PowerPoint slides.

Importance of Colour – Discuss choosing colours for businesses, colour branding, and the psychology of colours. Work through the remaining slides.

Analyzing Logos Assignment – Show the students how to download the MS Word file to complete the first assignment. Show them how to copy and paste logos into the correct column and how to write two jot notes for each one.

Free Teaching Resources 

Analyzing Logos Assignment – Word doc or PDF file

5 Logo Types and the Psychology of Colour for Branding – PowerPoint Presentation

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